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Sold by. Players can further immerse themselves in the Drone Slayer world online with a multi-episode YouTube series and an interactive website providing training challenges and activities. Unleashing something engaging and unique to the blaster world, this concept has real wow factor. The Far Out Toys team brings incredible energy to our industry and this shines through in the Drone Slayer property. The hit property currently has almost 4m YouTube subscribers and more than episodes. It features a variety of edgy but endearing CGI animated characters, with limited or no dialogue and great comic action, making it universal in appeal.

The first three Larva series have been streaming on Netflix, and a feature length movie is also in development for Kids Play celebrates record breaking year Kids Play has undergone a major transformation in the last 12 months which has seen a new personnel structure, the introduction of new ranges, a major warehouse overhaul, and the onboarding of nearly customers. On the anniversary of the change of ownership, the team confirmed that it has set an all-time record for its company turnover.

We have assembled a great team and are working very hard to broaden our ranges to support a vibrant year-round toy business. We have a fantastic line up of product for with new introductions that work for both national and independent retailers. We kick start with our company rebranded and more exciting product news to come. Please contact the team via info kaptoys.

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Goliath appoints Nick Thomas as general manager for Vivid UK Nick has enjoyed many senior management positions during his career at Vivid. Most recently, Nick held the position of commercial director. Brainstorm to launch Eugy in Brainstorm will become the exclusive UK distributor of craft brand Eugy in , and will introduce the new collection at London Toy Fair.

Created by New Zealand based Dodoland, Eugy is a range of unique 3D craft collectibles that inspire creativity and are eco-friendly. The opening collection will feature 10 animals and creatures that enable children aged six plus to build beautifully detailed 3D models using biodegradable card cutouts printed with eco-friendly ink and non-toxic glue. With consumers becoming ever more conscious of our environment, these simple yet creative products will have massive appeal.

Our initial range launches at Toy Fair but they are available to pre-order now; visit www. TV Advertised. Steve brings significant toy industry experience to the company following 19 years with Mattel and, prior to that, seven years at Waddingtons. During his career, Steve has worked closely with the majority of UK toy retailers and is highly respected by those he has worked with. He has a passion for games, puzzles and toys and brings a wealth of experience and knowledge.

We have many fantastic new lines to introduce in and joining the company takes me back to where I feel I belong, with a British games company offering quality games and toys. Mattel announces senior promotions Kelly Philp takes lead role for the UK marketing team, while Helen Genia takes leadership of the UK consumer products team.

Kelly has been with Mattel since , when she joined the marketing team from Hasbro. Kelly will now assume full responsibility of the marketing team. She has demonstrated her excellent leadership ability during her past roles in Mattel with determination and passion, and leading the UK marketing team, she will now continue to drive the UK business forward. Helen will continue to report to Lisa Weger, head of the regional licensing team.

She will also report to Michael Hick. She brings boundless enthusiasm, coupled with a wealth of experience, not only from the toy and game industry, but also fashion and cosmetics. She has already offered a different perspective and new ways to get the very best for Jumbo Games for our loyal retailer base. Schleich expands UK sales team This year is shaping up to be one of record growth for Schleich UK which has ambitious plans for the future.

To this end, the company has expanded its sales team with two key additions. Jen Hodges joins as key account manager, returning to the toy industry after time at other ventures, following 10 years at Lego. They join us during a year of growth and their experience and pedigree will be great assets as we strive to realise our ambitions for the company. We also welcome them back to the toy industry; their return indicates just what a great industry it is to work in. The Company has an exciting opportunity for the right sales professional to become a part of its dynamic sales force!

The successful candidate will report to the General Sales Manager and will manage and develop existing accounts, whilst always looking for new sales opportunities. He or she will be a great team player with a flexible attitude and an ability to demonstrate the tenacity and personal commitment in reaching sales targets. Applications are invited from persons with a proven record in sales and account management within the Toy or FMCG industries, having gained skills from developing key and independent accounts. Your career history will demonstrate the ability to drive sales growth in a highly competitive market as well as an understanding of category management, promotional and ranging strategies.

To apply for this much sought after role, send your CV complete with a covering letter and details of your current salary and benefits to annec charactergroup. Marketing World Big Potato reveals board game vending machine Shoreditch-based indie games company Big Potato has unveiled a new board game vending machine at East London gaming hub, Loading Bar. Customers can purchase a huge range of party games, from the deathdefying adult game Bucket of Doom, to the festive rhyming game Santa Banter.

The vending machine officially launched in November at Loading Bar in Dalston, where it will live out its year-long tenure. To celebrate, Big Potato is giving customers the chance to win an exclusive Potato Plushie whenever they use the machine — customers can look for the special sticker on the back of their new game and, if lucky, go up to the bar to collect their prize. The Big Potato team also held a Twitch live-stream from Loading Bar on Wednesday 28th November, where they played a wide range of party games.

We have a very good, longstanding relationship with our neighbours at Loading Bar, so this was the perfect opportunity to collaborate on something interesting that will also fit really well into their space. Breyer arrives at Hamleys Breyer Model Horses has teamed up with Hamleys to install a purpose-built display showing the quality and wide choice of Model Horses available.


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The stand has been especially built for Hamleys to show the beauty of the Model Horses and give customers a true Breyer experience. Character maps out Mighty Beanz Golden Beanstalk campaign After a high-profile launch in December, stage two of the marketing for the brand will see Golden Beanstalks take root in UK retailers during February half term. Kids can collect the bean shaped characters that can be flipped, rolled, raced and battled. Character is now adding to its marketing plan with experiential retail activity. Blind bag laden sampling kits will be distributed to stores in February, but the pinnacle of the activity will be 60 Golden Beanstalks packed full of Mighty Beanz Golden Slam Packs appearing at stores during the half term break.

But on the day they sprout, we will ensure that fans will be the first to know with a live online map detailing where they are available. The Golden Slam Packs will be highly collectible, and we expect there to be a rush for kids to get their hands on them. TV, print and covermounts will all coincide with the campaign ensuring heightened consumer awareness throughout the spring. For more information about Mighty Beanz and other collectible brands from Character Options call Leading industry data, insight and knowledge fuels our thinking, providing our clients with cutting edge advice.

Powered by a leading international media network, we are media specialists with scale to suit your business requirements. In a continually fragmenting media world, you need a trusted partner to advise how to maximise your budget.


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In a period of evolution, we believe it pays to think, act and invest smarter. We are Azure Media, an award winning team of Toy industry specialists. The unique code on each ticket can be checked on the official website, where it will be instantly revealed whether the prize is one of the included on an impressive list of Peppa Pig merchandise. The Media landscape changed considerably in , especially the digital arena. We went from the unboxing frenzy to a more well-rounded execution of digital content on YouTube.

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We have noticed throughout the toy community - from the top toy manufactures right through to the smaller players - that YouTube content has really made a huge impact this year. It has played a greater role in driving sales, as it has the ability to reach a wider audience than some traditional media channels. How did these changes affect toy companies and also your own organization?

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Toy manufacturers and their media agencies need to pay close attention to this development. Digital content is no longer a second thought; it is now is one of the most important drivers of consumer demand. Traditional TV commercials will still be an effective and valuable tool for toy companies: TV-advertised toys reach a different audience, whilst giving retailers a sense of confidence that the items on their shelves will be promoted and seen by their customers. However, digital content allows for more creative measures to be adopted and new avenues to be explored when talking about a product.

Looking ahead to , what are your plans for the coming year? We are very excited to embrace the digital world, as well as maintaining growth in our core TV commercial business.